It used to be that a nonprofit’s database existed as a means to track donations and maybe even provide some CRM capacity. Several years ago, I was impressed when Salesforce allowed a nonprofit to house both donation and programmatic data, allowing for a full view of a constituent’s involvement with the organization. Now, though, I mean wow. Just. Wow. The nonprofit database is no longer just to track data, with the data entry and integrations being the focus.It used to be that a nonprofit’s database existed as a means to track donations and maybe even provide some CRM capacity. Several years ago, I was impressed when Salesforce allowed a nonprofit to house both donation and programmatic data, allowing for a full view of a constituent’s involvement with the organization. Now, though, I mean wow. Just. Wow. The nonprofit database is no longer just to track data, with the data entry and integrations being the focus. Now, it is all about HOW the data can be used to better the relationship between the orgs and their donors and constituents.
